Elon Musk on Saturday introduced a plan for his Twitter platform to permit media publishers to cost customers on a per-article foundation with a single click on.
“This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article,” the billionaire entrepreneur stated on Twitter, including, “Should be a major win-win for both media orgs & the public.”
He stated the plan would start subsequent month, however supplied no particulars on actual pricing or what lower Twitter would take.
The announcement got here as Musk has been struggling, amid frequent controversy, to make Twitter worthwhile.
Media organizations have wrestled for years with easy methods to formulate subscription plans that pay their working prices at the same time as readers have grown accustomed to getting news free on the web.
The Musk plan raises questions on how precisely he hopes to make the micro-payment method work when others have failed.
British journalist James Ball listed a number of issues with micro-payment — an thought, he wrote within the Columbia Journalism Review, that has “definitely occurred to major publishers across the planet.”
Many readers will merely click on away when encountering a paywall, he famous. And publishers “vastly” want to enroll full-time subscribers, which convey much more in advert income than the 20 cents or so from the sale of a single article.
Several folks posting on Twitter raised different objections. The per-article method, they stated, might encourage a flourishing of “click bait,” it would favor massive publishers over small ones, and it’s unclear that authors — not simply news teams — would see any income.
But some on Twitter reacted positively.
“Great idea,” tweeted person Greg Autry. “As a frequent author in publications like Forbes, Foreign Policy, and Ad Astra I’m often frustrated when my work ends up behind a paywall that my followers aren’t willing to subscribe to. This is the right solution.”
And Carlos Gil, creator of a e book on advertising, tweeted: “Finally, a pay-per-view for news that won’t make you feel like you’re buying an overpriced stadium beer. Get your articles à la carte and keep your wallet happy.”
Source: www.anews.com.tr
