More than 60% of the worldwide inhabitants – over 5 billion individuals – actively makes use of social media, in accordance with latest analysis.
That represents a rise of three.7% over the previous yr, in accordance with calculations by digital advisory agency Kepios in its newest quarterly report.
Social community customers are approaching 5.19 billion, or 64.5% of the world inhabitants.
There are vital variations between areas. Only one particular person out of 11 in East and Central Africa makes use of social media. In India, now the world’s most populous nation, the determine is one out of three.
The period of time spent on social media has additionally elevated by two minutes to 2 hours and 26 minutes per day. Again, there are giant disparities, with Brazilians spending a median of three hours and 49 minutes each day on social media, whereas the Japanese spend lower than an hour.
The common social media person is on seven platforms.
Meta owns three of essentially the most favourite apps: WhatsApp, Instagram and Facebook.
China has three apps, WeChat, TikTok and its native model Douyin.
Twitter, Messenger and Telegram spherical out the highest social media platforms.
Source: www.dailysabah.com
