Donald Trump’s mug shot has apparently introduced a monetary boon for his presidential marketing campaign, elevating over $7.1 million since he was booked on racketeering and conspiracy costs final week.
The marketing campaign had shortly embraced the scowling picture of the previous president – the primary mug shot of a serving or former U.S. chief – because the image of his bid to take again the White House in 2024.
“Close to $20m raised in the last 3 weeks, coinciding with the DC indictment and Atlanta mugshot,” marketing campaign spokesman Steven Cheung confirmed to Agence France-Presse (AFP) Sunday.
“$7.1 million since Thursday (Atlanta mugshot). $4.18 million yesterday alone, the highest-grossing day of the entire campaign,” he continued.
“Organic money has skyrocketed, especially after President Trump tweeted out the picture along with the website.”
AFP couldn’t independently confirm the claims.
On X, previously referred to as Twitter, Cheung urged U.S. media to “Please continue to show it,” and included what he stated was a high-resolution model of the picture.
T-shirts, mugs, stickers and beverage coolers bearing the mug shot – arguably now essentially the most well-known in U.S. historical past – had been put out by Trump’s group inside hours of the photograph’s launch.
Notably absent from the merchandise is the native sheriff’s badge watermark that appeared within the picture launched by authorities.
While such a photograph would absolutely sink every other political candidate, for 77-year-old Trump it performs into his narrative of a defiant, heroic sufferer.
Marketing consultants have even likened it to the “Hope” poster from Barack Obama’s profitable 2008 presidential marketing campaign.
Democrats have additionally used it, nevertheless, suggesting that it exhibits nobody is above the legislation.
As for Biden, he shrugged it off in feedback to reporters on Friday, quipping: “I did see it on television. Handsome guy.”
Source: www.dailysabah.com
