Kansas City Chiefs tight finish Travis Kelce is anticipated to be in Las Vegas for the Super Bowl showdown with the San Francisco 49ers on Feb. 11.
However, the attendance of his girlfriend, mega-pop star Taylor Swift, on the occasion stays unsure and is shaping as much as be a game-time choice.
Swift was noticed within the stands cheering for the Chiefs and was later captured on digicam congratulating her boyfriend with a hug and kiss after the Chiefs’ 17-10 victory over the Baltimore Ravens on Sunday. This instantly led to hypothesis about whether or not one of many world’s best-selling recording artists will grace Allegiant Stadium along with her presence.
Despite being an everyday at Chiefs video games all through the season, Swift would possibly miss the grand occasion on account of scheduling conflicts along with her “Eras Tour.” She is slated to carry out in Tokyo on Feb. 10, the night time earlier than the Super Bowl.
Considering the time distinction, Swift might get to Las Vegas for kickoff on Sunday however will then need to shortly get again on a aircraft for 3 live shows in Melbourne, Australia beginning Feb. 16.
Some followers can be flying Air Swift to the Super Bowl, with United Airlines on Monday including further direct flights to Las Vegas from Kansas City with specifically themed Swift-related flight numbers.
The flights can be lettered UA1989 for Swift’s delivery 12 months and certainly one of her albums, UA2287 for the Grammy winner’s hit music “22,” and Kelce’s jersey quantity 87, and UA1587 for Kelce and quarterback Patrick Mahomes’ sweater numbers.
To guarantee they aren’t seen to be taking sides, United Airlines additionally mentioned will probably be placing on further direct flights from San Francisco and San Jose with 49ers themes.
Two of essentially the most highly effective forces in American popular culture, the Kelce-Swift romance has been pure gold for the National Football League. It has spiked curiosity throughout social media and elevated merchandise gross sales with Swift bringing alongside her military of followers often called “Swifties.”
Sports merchandise retailer Fanatics, the NFL’s official e-commerce associate, mentioned in September there was a virtually 400% spike in gross sales of Travis Kelce jerseys on its web sites.
Such is the fascination with the facility couple that Swift-Kelce turned probably the most common Halloween costumes of 2023.
Swift, whose fame far eclipses that of Kelce’s, brings megawatt star energy that’s just about unprecedented – even within the NFL. Her mere presence in Las Vegas might make the sport the most-watched Super Bowl of all time.
The love story, in line with analysis carried out by Apex Marketing Group, has introduced thousands and thousands of {dollars} of added model worth to the Chiefs and the NFL.
“Taylor Swift’s association with Travis Kelce and appearances at the Chiefs games has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL,” mentioned Apex President Eric Smallwood to Reuters in an e mail.
“The equivalent brand value (EBV) is derived from exposure received by Swift/Chiefs from Sept. 24-Jan. 22 from various media (TV, radio, newsprint, digital news, social media).”
Source: www.dailysabah.com
