Chinese social media censors have just lately banned accounts of a number of influencers recognized for exhibiting off their lavish life after an official marketing campaign to curb shows of ostentatious wealth on-line was introduced.
The Douyin account of Wang Hongquan, a content material creator who amassed greater than 4 million followers with movies exhibiting off designer outfits, first-class flights and the jade jewellery assortment, was not accessible on Tuesday.
An error message displayed on the Chinese model of TikTok stated Wang’s account had been blocked “due to violations of Douyin’s community guidelines.”
China’s web watchdog in April launched the “Clear and Bright” marketing campaign to take away undesirable content material from social media, vowing to crack down on influencers who created “ostentatious personas to cater to vulgar needs, and deliberately display extravagant lifestyles filled with money.”
Chinese state media reported that Wang’s movies disappeared from Douyin this month, together with the accounts of a number of different luxurious influencers.
“Sister Abalone,” a lady who filmed her elaborately adorned mansion and was frequently seen dripping with diamond and pearl necklaces, additionally appeared to have been focused.
Her movies have been not seen on the YouTube-like Bilibili web site on Tuesday.
“Young Master Bo,” an influencer who filmed himself test-driving Rolls-Royces and splurging on uncommon Hermes Birkin luggage, was additionally lacking from the Douyin platform on Tuesday, along with his account exhibiting an error message that stated he had “violated relevant laws and regulations.”
Douyin stated in a press release on Monday that it might additionally begin cracking down on faux “hot events” – for instance movies of staged medical crises and home disputes designed to spice up views.
“Douyin guides creators to record true, good lives,” the corporate stated.
China’s Communist authorities has lately sought to tighten the reins on social media celebrities, with authorities often criticizing “money worship” and “vulgar” content material.
Chinese President Xi Jinping’s “common prosperity” initiative to scale back financial inequality has additionally resulted in large fines for livestreaming influencers, with the “queen of livestreaming” Viya compelled to pay a $204 million nice for tax evasion in 2021.
Source: www.dailysabah.com
