Turkish producers have seen a 50% enhance in demand for Christmas and New Year’s items from overseas, poising the sector to exceed $400 million in exports, in response to trade representatives.
Promotional Products Manufacturers and Sellers Association (PROMOTÜRK) Chairperson Mehmet Yücetürk mentioned that Türkiye has achieved speedy development within the promotional sector lately.
Yücetürk informed Anadolu Agency (AA) that the promotional sector will not be slim like different sectors because it immediately pertains to dozens of different industries, from textile to furnishings, porcelain to glass, and leather-based to stationery.
He famous that Türkiye exports promotional merchandise to greater than 100 international locations, primarily Europe and the Middle East, emphasizing that they anticipate promotional and memento exports to succeed in $3 billion this 12 months.
Yücetürk said that the demand for promotional gadgets has elevated greater than the trade common through the Christmas and New Year’s Eve interval lately. Santa Claus-themed T-shirts, scarves, berets, notebooks, mugs and snow globes are usually requested for the Christmas interval, he defined, including that the export quantity for this era alone is round $40 million.
“For New Year’s Eve, there is a wide range of gift requests in the area of agendas, notebooks, ceramics and textiles. Recently, portable power sources (power banks) and USB and Bluetooth portable speakers, which we call sound bombs, are in demand among New Year’s gifts. Christmas is the same all over the world. But the Christmas demand can change,” he mentioned.
Emphasizing that funding and manufacturing within the plush toy trade have elevated just lately, Yücetürk said that it additionally began to make seen exports on this interval.
Expressing that a lot of the reward demand comes from the Middle East and Balkan international locations, in addition to Germany, England and France, Yücetürk mentioned, “We send Christmas and New Year’s gifts to more than 100 countries. We expect our exports in this area to increase by 50% compared to last year and exceed $400 million.”
“We have been working in three shifts on a 24/7 basis to meet the demands for two months. There is a serious demand. Seventy percent of Christmas and New Year’s gifts are exported in the last three months,” he mentioned.
Yücetürk went on to say that Türkiye’s quick and high-quality manufacturing capabilities and its proximity to Europe and the Middle East elevated exports on this space.
“The order placed on Monday will be on the shelves in Europe on Thursday at the latest. The order reaches their hands in three to four days. It is difficult to predict how much stock will be kept on hand, especially for Christmas gifts. Therefore, when the stock runs out, orders can be made from Türkiye immediately,” he mentioned.
