Turkish cosmetics sector exports have reached a determine of $1.07 billion (TL 30.6 billion) within the first 9 months of 2023, in line with the just lately obtained information by Anadolu Agency (AA) from the Cosmetics and Cleaning Products Industry Association, posting a surge of 19% year-over-year.
The exports embrace hair, pores and skin and solar care merchandise, deodorants and perfumes, make-up and shaving supplies, and merchandise for oral and dental well being, which is noteworthy on this sector.
Ahmet Pura, the chairperson of the Cosmetic and Cleaning Products Industry Council on the Union of Chambers and Commodity Exchanges of Türkiye (TOBB), in his interview with AA, talked about that cosmetics product exports had been made to greater than 150 nations.
Pura identified that cleaning soap and moist wipe merchandise had the most important share in beauty product exports, and these merchandise had been primarily exported to the United States, Iraq and the Russian Federation.
He additionally talked about that different merchandise with vital shares in exports included shaving merchandise and deodorants, which had been primarily exported to Russia and the Netherlands. Pura additionally famous that hair merchandise had been largely exported to Iraq and Iran, whereas magnificence, make-up and skincare merchandise had been exported to Libya and the U.S.
He indicated that the export on this sector confirmed a 19% improve within the first 9 months in comparison with the identical interval of the earlier yr, and he expects the export to extend by 12% in comparison with final yr, reaching round $1.5 billion by the year-end.
Evaluating the export dimension within the sector, Pura mentioned: “The export size in the sector has shown growth compared to the previous year for almost the last five years. Over the years, it is observed that the sector’s exports have maintained an increasing trend. In the last 10 years, the export size has always been larger than the import, resulting in (the cosmetics sector) being one of the sectors contributing to the closure of Türkiye’s current account deficit.”
He additional emphasised some alternatives for growing exports within the sector, comparable to producing high-value-added merchandise consistent with shopper tendencies and behaviors in several nations, contemplating the social tradition and persevering with analysis and improvement (R&D) actions on this course.
“In addition, increasing branding activities in the sector can be considered as another step that will distinguish our country. Planning actions to create awareness about the European Green Deal and gaining a competitive advantage in the long term are also important for the sector to contribute more to both the environment and the economy,” he mentioned.
Source: www.dailysabah.com
