Published January 14,2024
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The vogue season hits its stride on Tuesday with menswear week in Paris, with musician-turned-designer Pharrell Williams the headline act within the more and more celebrity-dominated trade.
Trends transfer at lightning pace within the age of TikTok, however manufacturers shall be hoping some ideas garner as a lot consideration as “quiet luxury” or “noughties nostalgia” did in 2023.
Louis Vuitton has wager on uncooked celeb wattage to remain on high, turning into the primary model to hit 20 billion euros in income final yr because it welcomed Pharrell as its new inventive director.
The hip-hop star makes his second outing at Paris Fashion Week on Tuesday following his debut final summer season when he took over the complete Pont Neuf bridge, painted it gold and packed it with A-listers together with Jay-Z, who carried out after the present.
Such occasions, assured to flood social media with brand-building imagery, are in some ways extra necessary than the garments for the top-end labels.
This time, his present shall be among the many fairground rides of the Jardin d’Acclimatation in western Paris, possible that includes the model’s newest celeb ambassador, basketballer LeBron James.
Other manufacturers are racing to maintain up, with a number of big-name designers booted out just lately within the cut-throat race for earnings.
Givenchy parted methods with menswear boss Matthew Williams this month — his substitute has but to be introduced. Gucci, Chloe and Alexander McQueen all noticed new inventive administrators final yr.
There are few main adjustments on this week’s line-up, although Balmain is returning to menswear exhibits for the primary time in a number of years.
Some labels have chosen to remain out of the official calendar, notably Saint Laurent, Celine and Jacquemus — the latter holding its present in Provence on January 29.
But 42 manufacturers shall be holding runway exhibits throughout the menswear week, and one other 32 organising displays of their new collections.
The tempo is relentless. After menswear comes high fashion week for probably the most luxurious and bespoke outfits.
Having already been by means of Milan, the style caravan then decamps for Miami, Copenhagen, New York, London, after which again to Milan and Paris for womenswear exhibits in February.
The French capital “remains the stronghold of fashion,” mentioned Vanity Fair vogue skilled Pierre Groppo, with the massive names similar to Chanel, Dior and Hermes nonetheless dominating world developments, in addition to the presence of (barely) extra inexpensive however high-quality labels like AMI and Officine Generale.
The large manufacturers have managed to transcend simply makers of clothes, he added. Their exhibits are “transmitters of cultural messages… they are entertainment broadcasters” on the crossroads of vogue, music and celeb.
Source: www.anews.com.tr
