The Turkish Basketball Federation (TBF) has signed a sponsorship settlement with TikTok, making TikTok the official leisure accomplice of the Turkish Basketball Süper Lig.
The TBF mentioned that basketball followers can now produce entertaining content material on TikTok with quite a few filters, sounds and results.
The platform will enable the manufacturing of particular content material throughout the utility.
Fans can even watch essentially the most memorable moments of the matches on the official TikTok account of the Turkish Basketball Süper Lig.
The Turkish Basketball Federation President, Hidayet Türkoğlu, mentioned; “We are aware of the need to understand the communication preferences of new generations and create an opportunity to meet them in new areas to spread the love and culture of basketball to all segments of society. We want to use its opportunities. We have full faith that TikTok will contribute to our goal of bringing basketball to large masses and will be a new meeting and entertainment point for basketball fans. I wish the sponsorship agreement between Türkiye Insurance Basketball Super League and TikTok to be beneficial to our community.”
Erkan Ünlü, TikTok Türkiye Operations Leader, commented on the settlement, “In addition to our content producers who re-share unforgettable moments of sports events and show their skills in sports, content produced in the field of sports is viewed billions of times. Türkiye’s success in basketball has always made us proud. As TikTok, we are proud to cooperate with the Turkish Insurance Basketball Super League. It is our biggest goal for TikTok to become the new meeting point for basketball fans. We will continue to work with all our strength to bring basketball to a wider audience through our platform and to make it popular.”
TikTok has beforehand undertaken the leisure partnership of the NBA and UEFA Euro 2020.
Millions of individuals go to the corporate each day, and it has change into a preferred platform for creating and sharing entertaining content material.
Source: www.dailysabah.com
