The leisure sector was essentially the most talked-about trade on digital platforms in Türkiye in 2022, in accordance with a complete joint research by INBUSINESS Magazine and 18.45 Communication Agency that make clear the model’s digital fame.
A primary-of-its-kind research, the Digital Reputation Report (DIR100) examined 100 manufacturers from 20 totally different sectors. It targeted on shopper firms (B2C) and recognized the manufacturers that garnered essentially the most consideration on digital platforms in Türkiye final yr.
The streaming pioneer Netflix emerged because the champion within the prime 10 record dominated by leisure/communication manufacturers, adopted by the expertise and communications big Türk Telekom. National flag service Turkish Airlines (THY) ranked third.
The research included practically 13.2 million social media posts and about 3.4 million internet content material (news websites/boards/dictionaries). It analyzed over 16.5 million items of information, figuring out scores on a scale of as much as 100 primarily based on constructive, unfavorable and impartial content material.
According to the DIR100 analysis, the leisure sector (digital broadcasting platforms) was essentially the most mentioned sector within the digital media in Türkiye in 2022, with practically 2.8 million outcomes. The telecommunications sector adopted with 2.3 million. The automotive sector ranked third with a complete of two.1 million outcomes, adopted by e-commerce, chain retailers and the meals sector.
According to the scores generated primarily based on sector averages, the telecommunications sector took the lead with a rating of 80.04. When analyzing the content material particulars, the businesses within the insurance coverage and tire sectors had the best common constructive content material, whereas the highway transportation trade featured the best common unfavorable content material.
The record, that includes 20 sectors dominated by shopper manufacturers, additionally decided Türkiye’s prime 100 talked-about manufacturers.
Based on information obtained from thousands and thousands of shares and content material, Netflix has been named champion of the highest 10, adopted by Türk Telekom and Turkish Airlines.
Netflix featured the best variety of sharings on digital platforms with a complete of 1.99 million, whereas Türk Telekom had 901,247 whole outcomes. Turkish Airlines featured 852,149 sharings. Another communications pioneer Vodafone adopted carefully with 809,498 outcomes, whereas on-line meals supply app Yemeksepeti featured 666,879 whole outcomes.
The record of most talked-about manufacturers when it comes to sectors featured Petrol Ofisi within the gasoline distribution trade, DYO within the paint sector, Vestel in sturdy shopper items, Netflix in digital broadcasting, Enerjisa within the vitality, Yemeksepeti in e-commerce, Ülker in meals, Vakko within the clothes sector, Gratis in cosmetics and private care, Petlas within the tire sector, Aras Kargo in logistics and transportation, Yataş in furnishings chains, Mercedes within the automotive sector, Türkiye Insurance in insurance coverage, Apple in expertise, Turkish Airlines in airline transportation, Nescafe within the beverage sector, Metro Tourism in highway transport, Türk Telekom in telecommunications and BIM within the chain grocery sector.
Filling a spot
Hülya Güler, the editor-in-chief of INBUSINESS Magazine, pressured the dearth of complete analysis evaluating manufacturers’ digital reputations.
“Therefore, we conducted a meticulous study over several months to prepare the DIR100 report, using a method developed by 18.45 Communication Agency, Türkiye’s leading online reputation management agency, based on international examples,” Güler mentioned.
“Our goal was to address this gap in the field by providing the DIR100 report, which allows brands to compare their performance in this inevitable era of digital transformation. I believe we have achieved this with our research,” she famous.
Meanwhile, Rasim Gürgen, the final supervisor of 18.45 Communication Agency, emphasised that their work encompassed all digital platforms.
“We analyzed conversations about companies throughout 2022 on Twitter, Facebook, Instagram, YouTube, LinkedIn, news sites, forums, blogs, dictionaries and other web platforms. The analysis utilized over 16.5 million data, which we obtained through a program developed by Meltwater, a platform preferred by thousands of brands, agencies, and organizations in 121 countries,” Gürgen famous.
Source: www.dailysabah.com
