The new Twitter rebrand has been branded “an active attempt to look more evil” as customers responded to Elon Musk’s choice to rename the platform “X.”
The social media platform is thought for its fowl emblem atop a shiny, blue background, which has now been changed by a white X on a black backdrop.
Television host Victoria Coren Mitchell took to Twitter to announce she made a brand new put up to Instagram, which is owned by Mark Zuckerberg’s Meta who not too long ago launched the brand new rival app Threads.
“To celebrate the news that they’re replacing the Twitter bird with an X, in presumably an active attempt to look more evil, I have posted something on Instagram! I think,” the “Only Connect” presenter tweeted.
Comedian Jenny Eclair additionally spoke of the “sinister” look of the rebrand and stated the app now not “means anything” after the identify change.
“So what has this sinister X got to do with anything, the Twitter bird made sense because birds tweet, this just doesn’t mean anything,” she tweeted.
Comedian David Baddiel weighed in on the rebrand and described Twitter as “poetic” earlier than its change to an “abstract” X.
“Thing is, Twitter as an idea, had some real-world evocation – the sound of birds, all vying to be heard,” he tweeted.
“It was almost – perhaps until you actually went on the website – poetic.
“X is simply an summary, signifying … um … that Elon likes the letter, and naming issues with it.
“And also what happens to the grammar that used to work with Twitter? Is what I’m writing now a Xeet?”
Twitter is thought for being a platform the place customers may tweet their ideas, so known as in relation to the fowl utilized in its emblem – named Larry in homage to legendary basketball participant Larry Bird, based on Twitter’s co-founder Biz Stone in 2011.
“Britain’s Got Talent” winner Paul Potts additionally took to the social media platform and questioned Musk’s advertising expertise suggesting the social media titan preserve the Twitter identify.
“Elon may be rich, but I’m not sure he has a clue about marketing,” the singer tweeted.
“Changing to ‘X’ is a bit like me bowing to people who (foolishly IMO) suggest me taking a different name post BGT. You have to invest too much to remake what was already known. Remember Myspace? or My___ ?”
Broadcasters additionally poked enjoyable at Twitter’s rebrand with not too long ago launched streaming service ITVX, from the broadcaster ITV, declaring the similarities between the 2 logos.
“Twitter: ‘Can I copy your branding?’ ITVX: ‘Yeah just change it up a bit so it doesn’t look like you copied,'” ITVX tweeted together with a screenshot of the emblem and canopy photograph of the official Twitter account.
BBC radio presenter, Tony Blackburn, stated the streaming service “must be furious” on the rebrand after noting the similarities.
“I’m sorry to see the Twitter brand going and going to X after all we have ITV X. They must be furious,” he tweeted.
Channel 4 wished Musk “good luck” after noting that customers of the app are unlikely to undertake the brand new identify.
“People still call our streaming service 4OD so good luck,” it tweeted.
Musk unveiled the brand new emblem over the weekend, marking the most recent main change since he purchased Twitter in October final 12 months for $44 billion.
The billionaire Tesla and SpaceX founder tweeted on Sunday morning: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
He reportedly instructed employees by e mail that Twitter would grow to be X and altered his profile image to the brand new emblem.
Source: www.anews.com.tr
