Twitter’s new CEO Linda Yaccarino officially assumes position

Twitter’s new CEO Linda Yaccarino officially assumes position

Linda Yaccarino, the just lately appointed Chief Executive Officer of Twitter, introduced by way of a tweet on Monday night that she has formally assumed her place on the fashionable social media platform. The growth comes roughly one month after Elon Musk introduced her appointment as the brand new CEO.

“It happened – first day in the books!,” she tweeted, with out offering additional particulars.

Yaccarino, the previous promoting chief at NBCUniversal, is taking up Twitter at a time when the social media platform has been attempting to reverse a plunge in commercial revenues.

Musk, who has served because the CEO since his $44 billion buyout of Twitter final October, beforehand mentioned that Yaccarino would assist construct an “everything app.”

Former NBCUniversal government Joe Benarroch additionally joined Twitter on Monday. He oversaw the communication technique for the Comcast-owned firm’s Advertising and Partnerships division, reporting to Yaccarino, earlier than becoming a member of Twitter.

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